To some business owners the thought of specializing is terrifying, as they think that if they specialize they'll miss an enormous part of their potential market.
But the reality is that if they do not specialize, their target market will be too wide. Promotion to just a general audience can put a huge strain on your budget and reduce a campaign's return on investment.
It’s important to find your moving business niche, so you can market to those who will use its services, but not to those who can.
You can’t be everything to everyone and you shouldn’t try to be.
How do you find out what your niche is and who the people are that will use it?
If you are just for a little while in business, finding your target market is easy. Simply take out your customer records and ask yourself:
1) What people or businesses use your services the most?
2) Check out what the common demographics of your customers, their income level are. Are they renting or they owning their own homes? What is their age and marriage status - young and single, middle aged with children, or older and retired? And their sex - male or female?
When determining what your customers have in common, you've just discovered your niche and the market you should be targeting.
When just starting out and need to discover what your niche is and whom you should be marketing to, then you first need to ask yourself two questions: what are you best at doing and what do you like doing the most. Answers to these questions should determine what your company specializes in.
To discover who will use your services check out your competition to learn how they do business and what customers they attract. Try also to conduct a survey to profile and build a database of potential clients/customers to market to.
Though specializing might be a shocking thought, but investing money into a marketing campaign that only focuses on the possibles, but not the probables, is even scarier. | 
